Just two short weeks ago, as football fans and players alike were gearing up for the big game, the staff at THG Sports was preparing to kick off their 20^thSuper Bowl hospitality event in Dallas, Texas.

City Club - Top Floor, Bank of America Building Downtown Dallas

Jon Stromberg, CEO of THG North America, addresses clients at the 2011 Super Bowl.

“Even though the weather leading up to the event reminded me of our first 1992 Super Bowl in Minneapolis, the excitement and anticipation surrounding this years Super Bowl was unlike any other” says Jon Stromberg, CEO of THG North America.  ”The game itself certainly held up to the 17 championships between these two teams as the Steelers nearly tied the score in the fourth quarter. In the end, to my dismay as a life long Bears fan, the green and yellow prevailed in a exciting finish.”

THG Sports and their clients celebrated the event both before and after the game at the City Club, located on the 69^th floor of the famous Bank of America building in downtown Dallas. The opulent City Club provided the perfect atmosphere for clients, guests, and staff alike to gaze at breathtaking city views through the club’s floor-to-ceiling windows, eat four-star meals, and mingle with ten current NFL players chosen by THG to attend the event.

Over the past 20 years, celebrity guests at THG’s Super Bowl event have included among others hall-of-famers Dick Butkus, Ronnie Lott, Roger Staubauch, Rocky Bleier, and Paul Hornung, along with legendary playersVinny Testaverde and Tony Dorsett. This year, to celebrate the inaugural Super Bowl being played at the New Dallas Cowboys Stadium, THG invited a group of ten current NFL Players- including Patriots Wide Receiver Wes Welker and Dallas Cowboys Linebacker Sean Lee- to sign autographs and socialize with guests.

“The atmosphere surrounding each NFL player within the City Club allowed for over 30 company hosts to solidify a number of key relationships.  This was an event attending guests will reference the company who hosted them for years to come.” Jon Stromberg added.

Celebrity Guests at THG’s Super Bowl 2011 Hospitality event included:

Following the 2010 Super Bowl in Miami, where two-time Champion Matt Light was among the NFL key note celebrities entertaining THG’s guests, the Dallas area and the new Cowboys Stadium was the perfect venue for THG to showcase their 20 years of C-level Super Bowl hospitality.

As 2011 kicks into high gear a new positive outlook is spreading like wildfire in the business world.  This new outlook is spurring economic growth and vitality within the battered American financial landscape. A recent study byChief Executive Magazine takes a look at what might be causing this rash of positivity and simply put: CEO confidence is up. This upward tick in positivity is trickling down from the highest seats and spreading all across the board.  This positive outlook is most apparent in recent automobile sales figures, which are generally used as a consumer confidence index, and car sales are up. It appears that The American Economy is past the dark days of 2008. APricewaterhouseCoopers study from the end of 2010 outlined a trend in CEO confidence for future growth. PwC noted that of 1,201 CEOs interviewed, a staggering 48% were very confident of growth within the next 12 months and 88% had some level of confidence for prospective growth within the next year. Furthermore, 94% were confident of growth within the next three years. Given that a majority of our clients are C-suite executives, THG is experiencing first hand this new overall positive sentiment, as our figures for first time clients have dramatically increased.

U.S Consumer Confidence

This exciting news from all over corporate America can make it easy to simply rest on our laurels, but nothing is without challenges.DailyFinance.comoutlined the top ten challenges for CEOs in 2011 and among them were: eking out growth in an uncertain economy, reducing employee flight, acknowledgement of client’s status as the actual boss, competing in a global economy, reputation management, and staying ahead of the competition.The need for growth and relationship development in a ever changing economy was seen within the 2010 Global CEO Study.  For every challenge there is always a solution and it may be as simple as finding new ways to connect with clients. THG has been providing solutions for these exact challenges since 1983. For the past 29 years we have been a global leader in client and employee retention services, brand building, global relationship advancement, and competitive edge building.

“Our global status as a top provider of corporate hospitality has allowed us to observe how THG services have benefited the growth of most Fortune 1000 companies. Few occasions demonstrate the appreciation to clients and key staff as experiencing history unfold around a major sporting event,” says THG CEO Jon Stromberg. This innovative outlook for the American economy has given CEO’s the chance to start on a clean page and build new client relationships for themselves. This being said, where will you stand? Are you going to stick with the same methods that you have used in the past or will you be on the cutting edge, showing your clients they are worth your time and making your company identity synonymous with the prestige of The Masters Tournament or the Dubai World Cup?

Allowing THG to aide in the sculpting of your company reputation will not only give you a competitive edge, but with our 55 global offices and over 350 major events we can also give you a leg up when seeking partnerships abroad.Global-Minded Decision Makers choose THG.

For more information on THG’s sports hospitality offerings, click here.

About THG: THG (http://www.thgsports.com) is a leading provider of corporate hospitality programs during the world’s premier sporting events, including the World Soccer Championships, Masters, Singapore Grand Prix, and the Final Four. As a marcus evans company, all aspects of THG’s services promise a level of client focus and attention second to none.