As 2011 kicks into high gear a new positive outlook is spreading like wildfire in the business world.  This new outlook is spurring economic growth and vitality within the battered American financial landscape. A recent study byChief Executive Magazine takes a look at what might be causing this rash of positivity and simply put: CEO confidence is up. This upward tick in positivity is trickling down from the highest seats and spreading all across the board.  This positive outlook is most apparent in recent automobile sales figures, which are generally used as a consumer confidence index, and car sales are up. It appears that The American Economy is past the dark days of 2008. APricewaterhouseCoopers study from the end of 2010 outlined a trend in CEO confidence for future growth. PwC noted that of 1,201 CEOs interviewed, a staggering 48% were very confident of growth within the next 12 months and 88% had some level of confidence for prospective growth within the next year. Furthermore, 94% were confident of growth within the next three years. Given that a majority of our clients are C-suite executives, THG is experiencing first hand this new overall positive sentiment, as our figures for first time clients have dramatically increased.

U.S Consumer Confidence

This exciting news from all over corporate America can make it easy to simply rest on our laurels, but nothing is without challenges.DailyFinance.comoutlined the top ten challenges for CEOs in 2011 and among them were: eking out growth in an uncertain economy, reducing employee flight, acknowledgement of client’s status as the actual boss, competing in a global economy, reputation management, and staying ahead of the competition.The need for growth and relationship development in a ever changing economy was seen within the 2010 Global CEO Study.  For every challenge there is always a solution and it may be as simple as finding new ways to connect with clients. THG has been providing solutions for these exact challenges since 1983. For the past 29 years we have been a global leader in client and employee retention services, brand building, global relationship advancement, and competitive edge building.

“Our global status as a top provider of corporate hospitality has allowed us to observe how THG services have benefited the growth of most Fortune 1000 companies. Few occasions demonstrate the appreciation to clients and key staff as experiencing history unfold around a major sporting event,” says THG CEO Jon Stromberg. This innovative outlook for the American economy has given CEO’s the chance to start on a clean page and build new client relationships for themselves. This being said, where will you stand? Are you going to stick with the same methods that you have used in the past or will you be on the cutting edge, showing your clients they are worth your time and making your company identity synonymous with the prestige of The Masters Tournament or the Dubai World Cup?

Allowing THG to aide in the sculpting of your company reputation will not only give you a competitive edge, but with our 55 global offices and over 350 major events we can also give you a leg up when seeking partnerships abroad.Global-Minded Decision Makers choose THG.

For more information on THG’s sports hospitality offerings, click here.

About THG: THG (http://www.thgsports.com) is a leading provider of corporate hospitality programs during the world’s premier sporting events, including the World Soccer Championships, Masters, Singapore Grand Prix, and the Final Four. As a marcus evans company, all aspects of THG’s services promise a level of client focus and attention second to none.